Oettinger Brauerei

Family-owned company that was founded in the baroque town of Oettingen, in the Bavarian region of Swabia, back in 1731. The "Fürstliche Brauhaus zu Oettingen, OETTINGER Bier", as it was impressively known, only became a cooperative brewery in this century and was then taken over in 1956 by Otto and Günther Kollmar. From the 1970s onwards, as the era of supermarkets began, Günther proposed a new corporate strategy, which has been systematically and successfully pursued since: he set up direct sales channels aimed at price-conscious consumers - and he did so with success. Based on output, OETTINGER is Germany's biggest beer brand today.